How we use your personal data

Purpose/Activity	Lawful basis for processing including basis of legitimate interest
To register new customers and carry out our obligations arising from any contracts entered into between you, your respective organisation and us.	Performance of a contract with you
Where you are our vendor / supplier or where you are an authorised representative from one of our vendor(s) / supplier(s), to enter into negotiations and subsequently carry out our obligations arising from any contracts entered into between you, your respective organisation and us.	(a) Performance of a contract with you or your organisation (b) Legitimate interests (to enter into negotiations with you regarding the services you perform that we require)
To process and deliver orders including: (a) Confirming an order including but not limited to confirming the delivery time and location. (b) Managing payments, fees and charges (c) Collecting and recovering money owed to us	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you / your organisation which will include: (a) Notifying you about changes to our terms, our services or privacy policy (b) Administering and maintaining our records (c) Asking you to leave a review or take a survey	(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To send you business-to-business marketing and in particular information about our products and services that we feel are of interest.	Necessary for our legitimate interests (to develop our products/services, grow our business)
To enable you to participate in interactive features of our service including partaking in a prize draw, competition or completing a survey when you choose to do so.	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products / services, marketing, customer relationships and experiences	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website and marketing materials updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you	Necessary for our legitimate interests (to develop our products/services and grow our business)
To carry out research, statistical analysis, internal customer service monitoring and market research	Necessary for our legitimate interests (to develop our products/services, grow our business, improve the services we deliver to customers and inform our marketing strategy)
To facilitate the administration of the wider Aurora Group business and in particular to maintain our internal records and databases and to provide a more streamlined and efficient business system for our customers and those who interact with us.	Necessary for our legitimate interests (to develop our products/services, grow our business, improve the services we deliver and ensure a consistent corporate strategy)
To perform our duties and carry out our contractual obligations arising by virtue of our role as a principal and maintaining our agency relationship with you.	(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to promote our business across all the territories which we serve)